Brand Development • Consumer Products
Musketeer Consumer Brands is the division of Musketeer Group responsible for building and owning consumer-facing brands. It is the internal platform underneath them: it develops, finances, manages, and scales proprietary brands using the shared infrastructure of the Group.
A division of Musketeer Trading Corp. d/b/a Musketeer Group. Musketeer Consumer Brands™ is a trademark or pending trademark of Musketeer Trading Corp.
Each brand keeps its own identity. Someone buying an Adabelli handbag experiences Adabelli; corporate ownership appears only subtly, as an independent brand of Musketeer Group.
Fashion • Jewelry • Leather Goods
Fashion House
Adabelli is positioned as a genuine fashion house toward the premium and luxury market, not merely a product label. The long-term goal is not just selling products: it is establishing Adabelli as a house.
An independent brand of Musketeer Group. Adabelli™ is a trademark or pending trademark of Musketeer Trading Corp. d/b/a Musketeer Group.
Celebration • Party • Lifestyle
Celebration Products
Dream Decor is our accessible consumer celebration brand, sold through Amazon, Walmart, Shopify, TikTok Shop, direct-to-consumer, and wholesale to party stores and retailers.
An independent brand of Musketeer Group. Dream Decor™ is a trademark or pending trademark of Musketeer Trading Corp. d/b/a Musketeer Group.
Dairy Snacks • Chocolate-Covered Cheese Bars
American Dairy Snack Brand
SYRKI is an innovative American dairy snack brand bringing a beloved Eastern European tradition to the modern world: chocolate-covered fresh cheese bars with rich, creamy textures and quality ingredients, from the signature Original collection to protein-rich varieties. Rooted in tradition. Made for today. Loved everywhere.
An independent brand of Musketeer Group. SYRKI™ is a trademark or pending trademark of Musketeer Trading Corp. d/b/a Musketeer Group.
Adabelli™, Dream Decor™, SYRKI™, and all other brands in the Musketeer Consumer Brands portfolio are trademarks or pending trademarks of Musketeer Trading Corp. d/b/a Musketeer Group.
Retailers, party stores, and marketplaces source Dream Decor and Adabelli through Musketeer Trading, our wholesale, import, and distribution division.